The person who diagnoses is the person who builds.
Today, that person is me. OpsRefresh is operator-only work: we're paid by operators, only ever by operators.
One head holds the whole job.
Most firms in this business run a relay. A senior person walks your floor and wins your trust, the papers get signed, and the work is handed to whoever is available. The diagnosis and the build end up in different heads, and what falls between those heads falls out of your operation.
OpsRefresh runs on one rule instead: the person who diagnoses is the person who builds. Whoever walks your operation, prices your software bill line by line, and writes the report is the same person on the hook when each phase of the rebuild meets its acceptance test.
Today, that person is me. I'm Daniel M. Ortiz, and I founded OpsRefresh. That's a fact about today, not a promise about forever. What's permanent is the rule, and the rule goes in the engagement letter: whoever walks your floor is the person on the hook through the build.
If you went looking for a restaurant operations consultant and found this instead, here is the difference. A consultant hands you advice and leaves. OpsRefresh walks the operation, prices every line of the software bill, writes the plan with a fixed number on each phase, and then builds it while you stay open, with the same person on the hook from the first walkthrough to the last acceptance test.
Paid by operators. Only ever by operators.
Advice bends toward whoever funds it. So this firm runs on one revenue rule, and here is the money we turn away to keep it:
There is no line on our invoice that a software company pays. When the report says keep what you have, we earn exactly what we earn when it says replace it.
This list is current as of September 2026.
- Vendor referral feesSoftware companies pay firms like ours for recommendations. We take none.
- Reseller marginWe sell no software and mark up nothing. Whatever a tool costs, you pay its maker, not us.
- Affiliate commissionsNo link we hand you pays us for the click, the trial, or the signup.
- Preferred-partner placementNo vendor can buy a line in our reports.
Built in New York rooms.
I learned this work in rooms where the rent forgives nothing and a Friday night finds every weak seam in how a place runs. A call path that drops guests, or a reservation book that argues with the POS, doesn't stay hidden in rooms like that; it shows up in the week's numbers.
The firm works nationally: the fit call and the preparation are remote, and what travels is restaurant and hospitality operations work, the phones, the reservation book, ordering, the POS and the back-office reporting, rebuilt so one place runs as one operation. Those rooms set the bar the work is held to; they were never a boundary on where the work goes.
The field week happens on your floor, wherever your floor is.
Talk to the person who'd do the work.
The fit call is with me, the same person who'd walk your floor. Nothing gets handed off.